Gregg Holladay is a Business Development Manager – Specialty Markets for Bradford White Water Heaters. In his role these past 8 ½ years, Gregg works to educate utilities, architects, builders, engineers and the plumbing/HVAC trade on the benefits of Energy Star heat pump water heaters, including Bradford White’s own AeroTherm™.

Before joining the Bradford White team, Gregg spent 32 years with General Electric (GE) where he introduced GeoSpring™, the first Energy Star electric heat pump water heater, to the US market. As a pioneer in this industry, Gregg is considered an expert speaker on this topic conducting countless numbers of webinars and advising utilities across the country on integration heat pump water heater best practices and is a charter member of the Energy Star Manufacturers Action Council. With GE’s exit from the heat pump water heater market in 2016, their manufacturing assets were acquired by Bradford White and integrated into their own state-of-the-art manufacturing facility in Middleville, MI. Now, Bradford White’s engineers and manufacturing experts use these assets to produce the next generation AeroTherm™ series G2, the only heat pump water heater manufactured in America using the finest materials and components from around the world including a multi-lingual display, and exclusive Microban anti-microbial tank finish.

Gregg lives on his Kentucky farm with Teresa, his wife of 43 years. He holds a Bachelor of Arts degree in Psychology from Bellarmine University in Louisville, KY.