Heat pumps are no longer niche, and as adoption grows, so do the strategies for marketing them. This session covers both the fundamentals of heat pump marketing as well as the latest tactics and evolving advice on how to capture homeowner attention and understand their motivations in 2025.In the Northeast, strong incentive programs, the appeal of cooling for homes without central AC, and the common use of mini splits to supplement existing heating all shape how contractors should position their services in this area. From paid ads and search insights to website strategy and messaging, attendees will walk away with practical tools for reaching more customers in a shifting market.