With heat pump installers flooding the market, homeowners are increasingly left wondering why one contractor’s bid looks different from another’s—why yours is ducted, or a different size and, frequently, why yours costs more. In this panel, contractors will share their secrets on how they’ve set their companies apart in an increasingly commoditized space. Hear candid discussion on the challenges of selling higher-quality systems and services, from design and commissioning to mixed ducted/ductless solutions, and how to turn that expertise into a real competitive edge. Attendees will hear about successful strategies and marketing tactics to clearly communicate value, win homeowner trust, and avoid being seen as just “another heat pump company” in a crowded marketplace.
