Across the country, a new wave of companies is rethinking how heat pumps are marketed and delivered to homeowners. Backed by significant funding and focused on customer experience, these “concierge” models promise to make heat pump installation simple and accessible.In this panel discussion, you’ll hear directly from a few of these companies, and learn how their approaches differ from traditional contractors as well as the variety of business models they’re deploying. We’ll also examine when and how subcontracting relationships come into play, and what the growth of these new types of heat pump companies could mean for the broader industry.