Across the country, a new wave of companies is rethinking how heat pumps are marketed and delivered to homeowners. Backed by significant funding and focused on customer experience, these “concierge” models promise to make heat pump installation simple and accessible.In this panel discussion, you’ll hear directly from a few of these companies, and learn how their approaches differ from traditional contractors as well as the variety of business models they’re deploying. We’ll also examine when and how subcontracting relationships come into play, and what the growth of these new types of heat pump companies could mean for the broader industry.
Ed Smith is co-founder and co-CEO of Amply Energy, one of only nine ACCA-approved Manual J load calculation software platforms trusted by HVAC contractors nationwide. Before building software, Ed co-founded Amply as a whole-home performance contractor, personally designing home retrofits including weatherization, solar, electrification, and panel upgrades—giving him firsthand experience with the challenges contractors face daily.
As co-host of The Heat Pump Podcast, Ed has interviewed dozens of leading contractors and industry experts across 40+ episodes, building an audience of thousands of heat pump professionals. He has conducted thousands of sales calls with heat pump and whole home performance contractors, giving him unparalleled insight into market dynamics from both sides of the business.
Ed co-authored "Electrification 3.0," exploring the future of residential electrification, and regularly speaks on heat pump market strategy. Through Amply Energy, he now works with contractors ranging from solo operators to multi-million dollar businesses, helping them navigate the transition from traditional HVAC to heat pump-focused operations.
Ed's presentations combine real contractor experience with data-driven market insights, offering clear frameworks for building sustainable, profitable heat pump businesses in a rapidly evolving industry.
