Session Details
8:00 - 9:20 AM
DAY 1
Room 3
Show Me the Money: How Openly Publishing Our Prices & Pricing Breakdown Resonates with Consumers
Selling & Marketing Heat Pumps

Call us crazy, but we think openly publishing your installation prices, and where the money goes from a homeowner's pocket to equipment, materials, and labor, is a great way to build trust with customers in a low-trust market, particularly for small/medium-sized businesses. Come join us and discover a different way of building a business that is centered on trust and transparency, not ads & high-pressure sales tactics.